Color choice is a very important part of your web design or corporate image. The human brain reacts differently to different colors and will have different emotions or associations to your Web Site based on the color you choose.

There are many factors that can affect whether a visitor will choose your company or buy your product but wrong color choice can be a silent killer of your sales. Everyone is different and everyone will react slightly differently to choices of colors but there are some general consistencies.

Red

Orange

GREEN

BLUE

PURPLE

When choosing colors for you web site the first place to start is with your logo. A professional designer would have taken into account your business and the "feel" you wanted to put across.
If you are a start-up business or don't want to use your logo for your site there are a few things that you can do to help you choose our colors.

2. Try some different color schemes out and mix colors. E.g. Orange and blue are traditional color mixes that speak of longevity. Be careful - they can also say "old fashioned"

3. The design of the site will effect what your colors are saying dramatically. If you are creating a fun, youth site a spectrum of reds and oranges in swirly 60's type style will appeal to this demographic. The same in green probably will miss the mark.

4. Don't be afraid to be out there. You are competing in a world wide market and you want your site to stand out from the rest. At the same time, don't get so out there that clients are turned off of your product. The secret -know your clientele and aim at them specifically.

5. Create a mood. Know the message you are tying to get across and constantly weigh that up against your design.

6. Look at current advertising trends of colors and emulate them. The big companies can get away with sticking to the colors that were trendy 60 years ago. Break in companies need to stay aware of current marketing trends.

7. Pick different shades of the same color.

8. If all else fails and you don't have time to learn a new career employ a professional. We see a lot of different companies and are constantly keeping ahead to give you the best chance to sell your product. Choosing colors becomes second nature to a professional and they will take the time to get to know your company or product well enough to sell it well.